This site is owned by Global Designer Brands Pty Ltd ("GDB") www.globalgdb.com as the authorised licensee of Playboy fashion merchandise in the UK.

GDB is committed to protecting the privacy of your personal information. This Privacy Policy details what we might do with personal information about you which we may obtain when you seek to access and use our website. From time to time, we may give you notice of information practices specific to particular services when you request the service. These notices may override this policy.

Information we obtain

We may obtain information from this website:

• by cookies when you visit our website. A cookie is a small amount of information which is transferred to the hard drive of your computer which can identify your web browser but not you. If you want to, you can disable your web browser from accepting cookies. If you do, you can still access our websites, but not all services may be available;
• when you submit to us an application to order any goods or services, or to enter a competition or promotion we may be running,
• when you knowingly give us information when applying for or purchasing any goods or services on our website or contacting us via our website, including email.

Why we collect information

We collect information in order to:

• identify your security access to our website;
• provide you with literature;
• for the purpose of developing advertising and marketing campaigns;
• forecasting future manufacturing needs and/or advising our distributors of sales opportunities;
• for the purpose of communicating with you about special functions;
• respond to questions and/or product or literature requests;
• keep a record of our dealings with each other;

develop a data profile to enable us to:

• tailor services to you;
• enhance the content of our web-site;
• provide marketing materials of interest to you;
• send you information about products and services we offer.
• By giving us information, you consent to these uses, although in the case of receiving marketing material you may opt-out.

We will use personal information about you only:

• as you consent;
• in order to allow our agents, contractors or other service providers (including professional advisers) to assist us in performing some of the functions outlined above;
• for purposes related to the reason you gave us the information for, and event then, only if you would reasonably expect us to use it; or
• in statutorily required law enforcement, public health or public safety circumstances;
• as the law otherwise permits;

We will not disclose any personal information about you, except:

• in statutorily required law enforcement, public health or public safety circumstances;
• as the law otherwise permits;
• to our distributors for the purpose of fulfilling product, services and literature orders,
• to other service providers such as 'mailing houses' to assist us in preparing and delivering marketing or advertising campaigns,
• to our related companies or other legal entities; or
• to our suppliers, as necessary to enable tem to help us provide services to you;
• to our agents, contractors or other service providers (including professional advisers) who may be located overseas, so they can assist us in performing some of the functions outlined above;
• Security and confidentiality

We have implemented procedures and installed equipment to safeguard the security and confidentiality of your information. We continually review these arrangements to ensure we are doing all that is reasonably and technically feasible at the time to protect your information, although because of the nature of the internet, we cannot guarantee that it is totally protected from hackers or misuse.

Access

If you believe any information we have obtained concerns you as an individual, you may ask us for access to this information and, if we are reasonably able to do so, we will give you this access. If you want to access this information, please send your request to us by email at privacy@GlobalGDB.com. If you believe our information about you as an individual is inaccurate or outdated or is misleading because it is incomplete and you wish to change this information, please send your request to privacy@GlobalGDB.com. We will then amend the information as you request, or give you reasons why not.

What this Privacy Policy does not apply to:

You need to be aware that this Privacy Policy does not apply:

• to dealings with us except via our website at www.playboyfashion.co.uk or in respect of our website services; or
• to corporate information (unless it is also about any identifiable person); or
• if you access another website through a link from ours. In this case the privacy policy of the owner of the other website (if any) will apply. We cannot and do not make any warranty or representation as to the practices of any linked websites in the handling of your personal information.