In 2005, Playboy partnered with Global Designer Brands, under a licensing agreement, to bring to life the fashion-lifestyle brand's iconic heritage and global recognition in a dynamic retail showcase. The result? The launch of the Playboy Concept Boutique in Melbourne's trendy South Yarra district. Playboy and GDB created the Chapel Street boutique using cutting-edge design, innovative fixtures, and trend-forward merchandise. GDB also has played a key role in creating the Playboy “Icon” range of eveningwear through the collaboration with renowned Australian designer, Christopher Chronis.

Leveraging the success of the Melbourne boutique, GDB launched a second boutique -- the seventh Playboy Concept Boutique in the world -- in Auckland, New Zealand in April 2007. Recently, Playboy Enterprises, Inc. has extended the licensing rights to GDB to include the United Kingdom. The London boutique will be the European flagship store and will open on prestigious Oxford Street in August 2007.

GDB is an important partner for Playboy Global Licensing, the company’s fastest-growing division. GDB works with manufacturers of Playboy-licensed products and apparel in local markets and around the world to bring the sexy, stylish essence of the Playboy brand to consumers.

GDB utilizes its extensive supply-chain experience to bring to market quality goods, both quickly and efficiently, all supplied from a variety of sources.